Ekaraa
The Dawn of New Luxury
Apr'25 - Jun'25
Apr'25 - Jun'25
Apr'25 - Jun'25
Project Overview
Project Overview
The industry had changed. The language hadn't.
The diamond industry has quietly transformed - more choices in origin (lab-grown, natural, polki), more freedom in design (cuts, colours, silhouettes), and a fundamental shift in how people buy. Jewellery is no longer reserved for occasions or milestones. It is styled, layered, and lived in daily.
Yet most brands still spoke in the old register: legacy, occasion, investment. Ekaraa sat at the precise intersection of this under-articulated shift and needed language and visual identity to match.
The industry had changed. The language hadn't.
The diamond industry has quietly transformed - more choices in origin (lab-grown, natural, polki), more freedom in design (cuts, colours, silhouettes), and a fundamental shift in how people buy. Jewellery is no longer reserved for occasions or milestones. It is styled, layered, and lived in daily.
Yet most brands still spoke in the old register: legacy, occasion, investment. Ekaraa sat at the precise intersection of this under-articulated shift and needed language and visual identity to match.
The industry had changed. The language hadn't.
The diamond industry has quietly transformed - more choices in origin (lab-grown, natural, polki), more freedom in design (cuts, colours, silhouettes), and a fundamental shift in how people buy. Jewellery is no longer reserved for occasions or milestones. It is styled, layered, and lived in daily.
Yet most brands still spoke in the old register: legacy, occasion, investment. Ekaraa sat at the precise intersection of this under-articulated shift and needed language and visual identity to match.
What We Did?
What We Did?
"Dawn" wasn't chosen for its warmth - it was chosen for what it signals. Not loud disruption. A quiet, undeniable shift that was already happening. Ekaraa became the brand that put language and visual identity to it.
Every piece of content was built to answer three things: what does new luxury actually mean today, how does Ekaraa bring it to life through design, and how is this luxury expressed and experienced in the real world.
"Dawn" wasn't chosen for its warmth - it was chosen for what it signals. Not loud disruption. A quiet, undeniable shift that was already happening. Ekaraa became the brand that put language and visual identity to it.
Every piece of content was built to answer three things: what does new luxury actually mean today, how does Ekaraa bring it to life through design, and how is this luxury expressed and experienced in the real world.
"Dawn" wasn't chosen for its warmth - it was chosen for what it signals. Not loud disruption. A quiet, undeniable shift that was already happening. Ekaraa became the brand that put language and visual identity to it.
Every piece of content was built to answer three things: what does new luxury actually mean today, how does Ekaraa bring it to life through design, and how is this luxury expressed and experienced in the real world.
01
Conceptualised and produced a narrator-style reel, a trend format that let us tell a story with humour and heart, focused on the faces behind Scarlet.
Conceptualised and produced a narrator-style reel, a trend format that let us tell a story with humour and heart, focused on the faces behind Scarlet.
Conceptualised and produced a narrator-style reel, a trend format that let us tell a story with humour and heart, focused on the faces behind Scarlet.
02
Shifted the visual focus from food & drink to people, culture, and behind-the-scenes and humour.
Shifted the visual focus from food & drink to people, culture, and behind-the-scenes and humour.
Shifted the visual focus from food & drink to people, culture, and behind-the-scenes and humour.
03
Worked closely with the team to bring out their personalities in a way that felt organic, not staged.
Worked closely with the team to bring out their personalities in a way that felt organic, not staged.
04
Used the trend as a launchpad to kickstart a series of personality-led content that gave followers a deeper sense of the brand’s inner world.
Used the trend as a launchpad to kickstart a series of personality-led content that gave followers a deeper sense of the brand’s inner world.
Used the trend as a launchpad to kickstart a series of personality-led content that gave followers a deeper sense of the brand’s inner world.
Spicey Results!
234K+ Views
Increase in
Likes, Saves & Comments
234K+ Views
Increase in
Likes, Saves & Comments
Evolved Scarlett's Social Presence
234K+ Views
Narrator reel reached 234,000+ views, making it one of Scarlett’s most-viewed and most-shared pieces of content, outside of celebrity content.
Increase in
Likes, Saves & Comments
Saw a spike in shares, saves, and comments, with followers loving the peek behind the curtain.
Evolved Scarlett's
Social Presence
Helped evolve Scarlet’s social presence from just what’s on the table to who’s behind it.
234K+ Views
Narrator reel reached 234,000+ views, making it one of Scarlett’s most-viewed and most-shared pieces of content, outside of celebrity content.
Increase in
Likes, Saves & Comments
Saw a spike in shares, saves, and comments, with followers loving the peek behind the curtain.
Evolved Scarlett's
Social Presence
Helped evolve Scarlet’s social presence from just what’s on the table to who’s behind it.
Work
M1 office, Nehru Rd, near Terminal 1, Ext, Vile Parle East, Vile Parle, Mumbai, Maharashtra 400099
Email: trisha@spiceyguava.com