Kasa Cafe
Kasa Cafe
Kasa Cafe
Home Away From Home | Fitzrovia, London
Home Away From Home | Fitzrovia, London
Home Away From Home | Fitzrovia, London
Oct'24 - Ongoing
Oct'24 - Ongoing
Oct'24 - Ongoing
Project Overview
Project Overview
Kasa Café came to us with a simple question:
How do we stand out in a city full of cafés?
Located in Fitzrovia - one of London’s most café-saturated neighborhoods.
Kasa has great coffee, a beautiful space, and the occasional event.
But what they didn’t have was a reason for people to return,
beyond just a good flat white.
They didn’t just want to be another café. They wanted to become a space for creativity, community and culture - a home away from home. A place where conversations, ideas, and collaborations naturally brewed. That’s where we came in.
Kasa Café came to us with a simple question:
How do we stand out in a city full of cafés?
Located in Fitzrovia - one of London’s most café-saturated neighborhoods.
Kasa has great coffee, a beautiful space, and the occasional event.
But what they didn’t have was a reason for people to return,
beyond just a good flat white.
They didn’t just want to be another café. They wanted to become a space for creativity, community and culture - a home away from home. A place where conversations, ideas, and collaborations naturally brewed. That’s where we came in.
Kasa Café came to us with a simple question:
How do we stand out in a city full of cafés?
Located in Fitzrovia - one of London’s most café-saturated neighborhoods.
Kasa has great coffee, a beautiful space, and the occasional event.
But what they didn’t have was a reason for people to return,
beyond just a good flat white.
They didn’t just want to be another café. They wanted to become a space for creativity, community and culture - a home away from home. A place where conversations, ideas, and collaborations naturally brewed. That’s where we came in.
What We Did?
What We Did?
Our approach wasn’t just about putting events on the calendar - it was about creating a system that could scale. We took over social media and event strategy with one clear goal: build a community, not just a customer base.
Our approach wasn’t just about putting events on the calendar - it was about creating a system that could scale. We took over social media and event strategy with one clear goal: build a community, not just a customer base.
Our approach wasn’t just about putting events on the calendar - it was about creating a system that could scale. We took over social media and event strategy with one clear goal: build a community, not just a customer base.
01
01
Created a structured event calendar - no more last-minute scrambling or scattered ideas.
Created a structured event calendar - no more last-minute scrambling or scattered ideas.
Created a structured event calendar - no more last-minute scrambling or scattered ideas.
02
02
Turned ad hoc events into branded, repeatable formats:
think "Run Clubs,” “Sip & Paints Nights,” and pop-up collabs that felt intentional, not random.
Turned ad hoc events into branded, repeatable formats:
think "Run Clubs,” “Sip & Paints Nights,” and pop-up collabs that felt intentional, not random.
Turned ad hoc events into branded, repeatable formats:
think "Run Clubs,” “Sip & Paints Nights,” and pop-up collabs that felt intentional, not random.
03
03
Managed the entire event pipeline - from ideation to execution to social storytelling.
Managed the entire event pipeline - from ideation to execution to social storytelling.
Managed the entire event pipeline - from ideation to execution to social storytelling.
04
04
Build collaborations on Instagram not as a megaphone, but as a mirror, reflecting the vibe of Kasa and attracting the kind of people who’d get it.
Build collaborations on Instagram not as a megaphone, but as a mirror, reflecting the vibe of Kasa and attracting the kind of people who’d get it.
Build collaborations on Instagram not as a megaphone, but as a mirror, reflecting the vibe of Kasa and attracting the kind of people who’d get it.
Our Approach
Our Approach
Built out a lead pipeline for events, from inbound DMs to outbound outreach
and created internal documents, templates, and workflows to manage it all.
Created a monthly event calendar that was clear, consistent, and highly shareable, turning Kasa’s Instagram into a bulletin board for the Fitzrovia creative scene.
Built out a lead pipeline for events, from inbound DMs to outbound outreach
and created internal documents, templates, and workflows to manage it all.
Created a monthly event calendar that was clear, consistent, and highly shareable, turning Kasa’s Instagram into a bulletin board for the Fitzrovia creative scene.
Built out a lead pipeline for events, from inbound DMs to outbound outreach
and created internal documents, templates, and workflows to manage it all.
Created a monthly event calendar that was clear, consistent, and highly shareable, turning Kasa’s Instagram into a bulletin board for the Fitzrovia creative scene.
Designed social content that positioned Kasa as more than a café, a space for community, connection and culture.
Actively reached out to the right hosts, communities, and micro-creators, curating events that aligned with Kasa’s ethos, from sip & paint nights to founder breakfast clubs.
As momentum grew, we affiliated with large communities such as CLIQ and the communities kept coming.
Repositioned off-peak hours as prime real estate, strategically balancing walk-ins and events to keep the space active, inviting, and consistently busy.
Designed social content that positioned Kasa as more than a café, a space for community, connection and culture.
Actively reached out to the right hosts, communities, and micro-creators, curating events that aligned with Kasa’s ethos, from sip & paint nights to founder breakfast clubs.
As momentum grew, we affiliated with large communities such as CLIQ and the communities kept coming.
Repositioned off-peak hours as prime real estate, strategically balancing walk-ins and events to keep the space active, inviting, and consistently busy.
Designed social content that positioned Kasa as more than a café, a space for community, connection and culture.
Actively reached out to the right hosts, communities, and micro-creators, curating events that aligned with Kasa’s ethos, from sip & paint nights to founder breakfast clubs.
As momentum grew, we affiliated with large communities such as CLIQ and the communities kept coming.
Repositioned off-peak hours as prime real estate, strategically balancing walk-ins and events to keep the space active, inviting, and consistently busy.
Spicey Results!
4x Increase
Manage Scale without Chaos
Built out event systems and brand guidelines to help the internal team manage scale without chaos.
4x Increase
4x increase in event volume, growing from occasional gatherings to a steady calendar of 4–6 weekly activations.
Manage Scale without Chaos
Built out event systems and brand guidelines to help the internal team manage scale without chaos.
Attracted High Quality
Community Hosts
Attracted high-quality community hosts and collaborators - including clients like CLIQ,
300% Revenue Increase
Achieved a 300% revenue increase, largely driven by strategic use of off-peak hours.
Over 525K Accounts Engaged
Grew the Instagram page 183.33%, with over 525K accounts engaged.
A Recognizable Community for Creatives
Transformed Kasa from a quiet neighborhood café to a recognizable community for creatives.
Attracted High Quality Community Hosts
300% Revenue Increase
Over 525K Accounts Engaged
A Recognizable Community for Creatives
4x Increase
4x increase in event volume, growing from occasional gatherings to a steady calendar of 4–6 weekly activations.
Manage Scale without Chaos
Built out event systems and brand guidelines to help the internal team manage scale without chaos.
Attracted High Quality
Community Hosts
Attracted high-quality community hosts and collaborators - including clients like CLIQ,
300% Revenue Increase
Achieved a 300% revenue increase, largely driven by strategic use of off-peak hours.
Over 525K Accounts Engaged
Grew the Instagram page 183.33%, with over 525K accounts engaged.
A Recognizable Community for Creatives
Transformed Kasa from a quiet neighborhood café to a recognizable community for creatives.
Work
M1 office, Nehru Rd, near Terminal 1, Ext, Vile Parle East, Vile Parle, Mumbai, Maharashtra 400099
Email: trisha@spiceyguava.com