Gigi
Gigi
Gigi
Luxury Restaurant & Bar | Bombay, India
Luxury Restaurant & Bar | Bombay, India
Luxury Restaurant & Bar | Bombay, India
Apr'25 - Jun'25
Apr'25 - Jun'25
Apr'25 - Jun'25
Project Overview
Project Overview
Gigi Bombay is a luxury restaurant and bar in the heart of Bandra - known for its high-design interiors, signature cocktails, and refined take on global flavors.
When they approached us, they were preparing to launch a brand new menu - but didn’t want to do it the way everyone else in hospitality does.
No chef talking video’s, no slow pans of plates.
They wanted something different, something that would create buzz before the first bite.
Gigi Bombay is a luxury restaurant and bar in the heart of Bandra - known for its high-design interiors, signature cocktails, and refined take on global flavors.
When they approached us, they were preparing to launch a brand new menu - but didn’t want to do it the way everyone else in hospitality does.
No chef talking video’s, no slow pans of plates.
They wanted something different, something that would create buzz before the first bite.
Gigi Bombay is a luxury restaurant and bar in the heart of Bandra - known for its high-design interiors, signature cocktails, and refined take on global flavors.
When they approached us, they were preparing to launch a brand new menu - but didn’t want to do it the way everyone else in hospitality does.
No chef talking video’s, no slow pans of plates.
They wanted something different, something that would create buzz before the first bite.
What We Did?
What We Did?
We handled the creative concept, styling, production, and execution of a distinctive content piece to launch the new menu - and added a little extra Spicey flair to the brand while we were at it.
We handled the creative concept, styling, production, and execution of a distinctive content piece to launch the new menu - and added a little extra Spicey flair to the brand while we were at it.
We handled the creative concept, styling, production, and execution of a distinctive content piece to launch the new menu - and added a little extra Spicey flair to the brand while we were at it.
01
Conceptualized and directed a visually-led campaign that ditched the typical chef-to-camera format and leaned into stylized storytelling.
Conceptualized and directed a visually-led campaign that ditched the typical chef-to-camera format and leaned into stylized storytelling.
Conceptualized and directed a visually-led campaign that ditched the typical chef-to-camera format and leaned into stylized storytelling.
02
Managed art direction, propping, wardrobe, styling, and on-site shoot production - creating an elevated visual experience that felt true to Gigi’s brand.
Managed art direction, propping, wardrobe, styling, and on-site shoot production - creating an elevated visual experience that felt true to Gigi’s brand.
Managed art direction, propping, wardrobe, styling, and on-site shoot production - creating an elevated visual experience that felt true to Gigi’s brand.
03
Launched the campaign across social, building excitement through aesthetically-driven reels and teaser content.
Launched the campaign across social, building excitement through aesthetically-driven reels and teaser content.
Launched the campaign across social, building excitement through aesthetically-driven reels and teaser content.
04
Outside of this launch campaign, we supported ongoing brand-building with design work for special campaigns and events, including:
1. Ladies Who Lunch Campaign: Branding, cards, and menu design
2. American Cocktail Week: Designed a custom passport-inspired cocktail menu
3. Ad Hoc creative support to keep branding consistent across platforms and touchpoints.
Outside of this launch campaign, we supported ongoing brand-building with design work for special campaigns and events, including:
1. Ladies Who Lunch Campaign: Branding, cards, and menu design
2. American Cocktail Week: Designed a custom passport-inspired cocktail menu
3. Ad Hoc creative support to keep branding consistent across platforms and touchpoints.
Outside of this launch campaign, we supported ongoing brand-building with design work for special campaigns and events, including:
1. Ladies Who Lunch Campaign: Branding, cards, and menu design
2. American Cocktail Week: Designed a custom passport-inspired cocktail menu
3. Ad Hoc creative support to keep branding consistent across platforms and touchpoints.
Spicey Results!
1,800+ Views
Strong Organic Engagement
Creative Campaigns & Collaterals
1,800+ Views
Menu launch reel reached 81,000+ views, with significantly higher shares and saves compared to past campaigns.
Strong Organic Engagement
Campaign received strong organic engagement - helping the restaurant draw attention to the new menu without discounting or promotions.
Creative Campaigns & Collaterals
Elevated Gigi Bombay’s visual brand with collaterals and creative campaigns that matched their tone and audience.
1,800+ Views
Menu launch reel reached 81,000+ views, with significantly higher shares and saves compared to past campaigns.
Strong Organic
Engagement
Campaign received strong organic engagement - helping the restaurant draw attention to the new menu without discounting or promotions.
Creative Campaigns & Collaterals
Elevated Gigi Bombay’s visual brand with collaterals and creative campaigns that matched their tone and audience.
Work
M1 office, Nehru Rd, near Terminal 1, Ext, Vile Parle East, Vile Parle, Mumbai, Maharashtra 400099
Email: trisha@spiceyguava.com