Scarlett House
Scarlett House
Scarlett House
Restaurant Nestled in an Old Vintage Bungalow | Bombay, India
Restaurant Nestled in an Old Vintage Bungalow | Bombay, India
Restaurant Nestled in an Old Vintage Bungalow | Bombay, India
Apr'25 - Jun'25
Apr'25 - Jun'25
Apr'25 - Jun'25
Project Overview
Project Overview
Scarlett House is a elegant restaurant and bar tucked inside a red bungalow in the heart of Pali Hill. Known for its mood, its cocktails, and its distinctive charm, Scarlet had a strong visual identity - but its content needed a change from your typical food and drink.
They came to us wanting something more: how do we make people connect with Scarlett beyond the menu?
They didn’t want to be just another pretty plate on the feed. They wanted to highlight the humans behind the experience - the team, the vibe, the chaos, the charm.
Scarlett House is a elegant restaurant and bar tucked inside a red bungalow in the heart of Pali Hill. Known for its mood, its cocktails, and its distinctive charm, Scarlet had a strong visual identity - but its content needed a change from your typical food and drink.
They came to us wanting something more: how do we make people connect with Scarlett beyond the menu?
They didn’t want to be just another pretty plate on the feed. They wanted to highlight the humans behind the experience - the team, the vibe, the chaos, the charm.
Scarlett House is a elegant restaurant and bar tucked inside a red bungalow in the heart of Pali Hill. Known for its mood, its cocktails, and its distinctive charm, Scarlet had a strong visual identity - but its content needed a change from your typical food and drink.
They came to us wanting something more: how do we make people connect with Scarlett beyond the menu?
They didn’t want to be just another pretty plate on the feed. They wanted to highlight the humans behind the experience - the team, the vibe, the chaos, the charm.
What We Did?
What We Did?
We crafted a content moment that felt real, warm, and totally Scarlett - jumping on a trend, but turning it into storytelling.
We crafted a content moment that felt real, warm, and totally Scarlett - jumping on a trend, but turning it into storytelling.
We crafted a content moment that felt real, warm, and totally Scarlett - jumping on a trend, but turning it into storytelling.
01
Conceptualised and produced a narrator-style reel, a trend format that let us tell a story with humour and heart, focused on the faces behind Scarlet.
Conceptualised and produced a narrator-style reel, a trend format that let us tell a story with humour and heart, focused on the faces behind Scarlet.
Conceptualised and produced a narrator-style reel, a trend format that let us tell a story with humour and heart, focused on the faces behind Scarlet.
02
Shifted the visual focus from food & drink to people, culture, and behind-the-scenes and humour.
Shifted the visual focus from food & drink to people, culture, and behind-the-scenes and humour.
Shifted the visual focus from food & drink to people, culture, and behind-the-scenes and humour.
03
Worked closely with the team to bring out their personalities in a way that felt organic, not staged.
Worked closely with the team to bring out their personalities in a way that felt organic, not staged.
Worked closely with the team to bring out their personalities in a way that felt organic, not staged.
04
Used the trend as a launchpad to kickstart a series of personality-led content that gave followers a deeper sense of the brand’s inner world.
Used the trend as a launchpad to kickstart a series of personality-led content that gave followers a deeper sense of the brand’s inner world.
Used the trend as a launchpad to kickstart a series of personality-led content that gave followers a deeper sense of the brand’s inner world.
Spicey Results!
234K+ Views
Increase in
Likes, Saves & Comments
Evolved Scarlett's Social Presence
234K+ Views
Narrator reel reached 234,000+ views, making it one of Scarlett’s most-viewed and most-shared pieces of content, outside of celebrity content.
Increase in
Likes, Saves & Comments
Saw a spike in shares, saves, and comments, with followers loving the peek behind the curtain.
Evolved Scarlett's
Social Presence
Helped evolve Scarlet’s social presence from just what’s on the table to who’s behind it.
234K+ Views
Narrator reel reached 234,000+ views, making it one of Scarlett’s most-viewed and most-shared pieces of content, outside of celebrity content.
Increase in
Likes, Saves & Comments
Saw a spike in shares, saves, and comments, with followers loving the peek behind the curtain.
Evolved Scarlett's
Social Presence
Helped evolve Scarlet’s social presence from just what’s on the table to who’s behind it.
Work
M1 office, Nehru Rd, near Terminal 1, Ext, Vile Parle East, Vile Parle, Mumbai, Maharashtra 400099
Email: trisha@spiceyguava.com